• Good web site is browser neutral...
When we develop a web site, we have to cater to the widest possible audience... Not everybody has the same browser you do, with the same graphics settings, or the same operating system. If it's not browser neutral, it might look great on your screen, but it might look lousy on somebody else's.

• Good web site is user friendly...
Imposing requirements on your viewers guarantees that somebody somewhere will be annoyed and turned away. The web makes it very easy to find a competitors, and if they have site without annoying requirements, they'll have advantage.

• There is nothing more aggravating than a site that forces you to navigate for ten minutes before even figuring out what they do. Frustrated visitor probably won't be a visitor for long. An effective navigation interface, unique graphic design and content layout will attract and hold the attention of more visitors than your best competition.

• Once your web site is up and running you will want to generate traffic and awareness among visitors. Therefore, the online promotion will be implemented, to put you and keep you high at the charts of various search engines.